My mission is to establish a new brand personality
​or work within an existing one for a specific project.
Your answers to the following questions
will assist in the design process.

1.   Can you tell me about your company?

• If already established - tell me your story, provide background info, what products/services are provided, do you have a logo, tagline,  website? If a dream about to be realized - about to launch or brand new. Explain your vision, any steps you have accomplished so far.

2.  What is your brand message?

• Do you have a mission statement?

3.  Who is your target audience?

• Age range, gender, income, employment, location, lifestyle...

  
4.  Explain your market, where you are positioned?

• Info on your key competitors, provide websites.
  
• What are your strengths/weaknesses relative to your competition?
  
• What do you plan to do differently in order to attract clients?

5.  What do you want me to produce?

•      What are the specifications of this project?

6.  What do you want to achieve with the design?

• What will this project do for your company? 
  
• What ways will this design work be used?

7.  To ensure brand consistency what exists already? 

• Are there already established design & style brand guidelines such as color scheme, typefaces, logos, any other elements that need to be incorporated into the design? 

    
8.  Your ideas/inspiration - can you provide creative direction?

• Are there any logos/websites/design elements related to your industry that you like/dislike the look and feel of? Colors you like/dislike, fonts you like/dislike etc.

    
9.  What is the budget for this project?
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10. Is there a preferred start date &/or specific deadline for this project?

Let's Pretend - Be Specific:

• Pretend your brand is a shoe,  describe the shoe (is it a ladies shoe,  a mens shoe, unisex, classy high heel, flat, sporty running shoe leather/vegan leather, color etc.)
• Pretend your brand is a newspaper or magazine, which one  would it be and why?

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