Jill Alexander Art
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  • Recent Career Highlights:
    • Renfrew V. Hospital Foundation 2022 Artist
    • Jill & The Canadian Tulip Festival
    • Humanitarian Artist
  • Contact
Jill Alexander     Ottawa Valley, Ontario Canada
jill@jillalexander.ca     
​613-796-1824

GRAPHIC DESIGN
CLIENT QUESTIONS

My mission is to establish a new brand personality
​or work within an existing one for a specific project.
Your answers to the following questions
will assist in the design process.


1.   Can you tell me about your company?
  • If already established - tell me your story, provide background info, what products/services are provided, do you have a logo, tagline,  website? If a dream about to be realized - about to launch or brand new. Explain your vision, any steps you have accomplished so far.

2.  What is your brand message?
  • Do you have a mission statement?

3.  Who is your target audience?
  • Age range, gender, income, employment, location, lifestyle...
  
4.  Explain your market, where you are positioned?
  • Info on your key competitors, provide websites.
  • What are your strengths/weaknesses relative to your competition?
  • What do you plan to do differently in order to attract clients?

5.  What do you want me to produce?
  •      What are the specifications of this project?


6.  What do you want to achieve with the design?
  • What will this project do for your company? 
  • What ways will this design work be used?

7.  To ensure brand consistency what exists already? 
  • Are there already established design & style brand guidelines such as color scheme, typefaces, logos, any other elements that need to be incorporated into the design? 
    
8.  Your ideas/inspiration - can you provide creative direction?
  • Are there any logos/websites/design elements related to your industry that you like/dislike the look and feel of? Colors you like/dislike, fonts you like/dislike etc.
    
9.  What is the budget for this project?
​
10. Is there a preferred start date &/or specific deadline for this project?

Let's Pretend - Be Specific:
  • Pretend your brand is a shoe,  describe the shoe (is it a ladies shoe,  a mens shoe, unisex, classy high heel, flat, sporty running shoe leather/vegan leather, color etc.)
  • Pretend your brand is a newspaper or magazine, which one  would it be and why?

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  • Home
    • About >
      • About Me
      • News - Media - What's Happening >
        • Media - TV Interviews
  • Fine Art
    • Artwork Currently Available in 2023
    • Artwork Available - Small Works
    • Art Gallery
    • Commissions >
      • Commission Contract
    • Instruction >
      • Classes
      • Art Parties
      • Art Retreat
    • Products for Purchase >
      • ArtWear&DecorArt
      • Fine Art America
  • Graphic Design & Illustration
    • Portfolio
    • My Brand
    • Making Brand Decisions
    • Designs
    • My Resume
    • Graphic Design Client Questionnaire
  • Recent Career Highlights:
    • Renfrew V. Hospital Foundation 2022 Artist
    • Jill & The Canadian Tulip Festival
    • Humanitarian Artist
  • Contact